The Complete Sellers Roadmap
Selling your home is one of the most significant financial events of your life. From 'thinking about selling' to settlement day, this is your step-by-step guide to getting the best possible result.
What You'll Discover Inside The Complete Sellers Roadmap
The sellers who achieve the best results are not always those with the best properties; they are the ones who prepare most thoroughly.
The Preparation Phase
Identify what work needs to be done before listing: repairs, painting, landscaping, decluttering, and styling. You will learn how to budget and prioritise ruthlessly.
Getting Ready to Launch
Discover why you should not list without professional photography, as it is the single highest-return investment you can make in your campaign. Price to attract, not to negotiate.
Listing & Campaign
The first open home typically generates the most traffic. Understand how to review buyer feedback as data, not criticism, and adjust what you can.
Offer to Settlement
Learn how to negotiate strategically and avoid emotion. Your agent should act as a buffer, and your settlement agent will take over the legal and financial transfer once terms are agreed upon.
The Most Common Seller Mistakes
Avoid these frequent pitfalls that can cost you time, money, and unnecessary stress during your property campaign.
Appointing the Agent with the Highest Appraisal
An inflated appraisal is a common tactic to win a listing. Always ask agents to justify their appraisal with specific comparable sales.
Under-Investing in Presentation
Sellers who spend $5,000 to $10,000 on preparation routinely achieve results $20,000 to $50,000 above what they would have achieved unlaunched.
Chasing the Market Down
If you need to reduce your price, do it decisively and early, not in small increments over weeks. Each small reduction signals to buyers that more is coming.
Understanding the Preparation Process
How much of my furniture should I remove before listing?
Remove at least 30% of your furniture and personal items. Storage units are worth the cost, as properties feel larger and more appealing when less is more.
Should I just accept the highest offer I receive?
The highest offer is not always the best offer. You must consider conditions, the settlement date, the deposit amount, and financial capacity.
How should I handle private inspection requests outside of open homes?
Be prepared to accommodate private inspections outside open home times. Every inspection is a potential buyer, and delays lose deals.
Complete the form below to receive your digital copy of The Complete Sellers Roadmap. Tom Esze offers confidential, no-pressure market appraisals for homeowners across the Peel and Mandurah region.